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These types of content marketing will definitely boost your SEO (search engine optimization). An insightful, relevant and information abundant article would increase your chances of being featured on high authority websites, would boost your website conversion rate, improve the chances of being read by the the target audience and hopefully convert your target audience into customers.
Great content makes great books, whether that’d be an eBook or a Self-published book. Publishing one is an excellent marketing strategy for getting closer to your target audience. It shows that you care and it breathes trust in them. The more they feel “closer” to the brand, the higher the chances are that they would be loyal to it.
Your email content differs based on who you send it to – your partner, you friend, your colleague or your potential client. They differ in style, length, language, information, subject, just to name a few. You may go about sending your friend an email without a subject line but would you do that in your email campaign? The subject line is the first thing your leads see.
Brochures, flyers, mailers, presentation materials, you name it. It is easier when you have a couple of pages to use to express your vision but try doing it in only a couple of words. It is extremely hard and challenging. It is as if your marketing campaign’s success depends on those 4 words.
Your Content, Your Voice
Each brand has a specific style and tone with which they approach their audience. The more genuine and relevant it is, the easier it would be to connect with your audience. If you are selling a type of service, it is vital that you earn the trust of your customers, especially if you are selling a service. People trust experts that would teach and guide them. And if you don’t engage with your customers, they will never earn your trust. The same goes for products, hence the reason why many of the most successful digital retailers ask their customers to take pictures of themselves and then they post them on their social media pages.
By doing this, you build a circle of trust. You are not just selling clothes, you are selling a way of living. On that note, if you run a blog you most definitely need to interact with your audience and what they exactly would like to read. They will never be loyal to your blog if you write random pieces that bring no value to them. They go to your blog for a reason – they found themselves in the content you are creating. You are them, they are you.
Your Content, Your Exposure
Simply put, bad content means bad brand awareness. And you definitely don’t need that. Brand awareness is the level of customer’s brand consciousness. Your content should be distinguishable. When your target audience sees it, they should recognize it. By doing so, they are recognizing your brand, your products and services.
Furthermore, you can use your content to increase the traffic to your website and turn your target audience into customers. It is highly recommended to use inbound links in your content that would lead to your site, blog, social media page etc. The higher the brand awareness the higher the word-of-mouth marketing and brand loyalty.
